Singer-songwriter Big Phony wants your help making his 6th album

January is apparently the month for Korean indie musicians to go all out with crowdfunding campaigns to help fund their new music. First it was Love X Stereo and now singer-songwriter Big Phony is getting in on the action.

Big Phony AKA Bobby Choy, in case you weren’t aware, is a Seoul-based Korean American singer-songwriter with 10 years and 5 albums under his belt. You may have seen his name in a number of SXSW lineups in recent years. He’s known for his lo-fi, DIY sound full of charmingly bittersweet lyrics and melodies but for his sixth album he’s hoping to do something a bit more hi-fi. He’s looking to raise $12000 to cover the costs of producing a full album in a professional studio with a professional producer, studio engineer and session musicians.

But enough from me, here’s the man himself:

He also laid out the plan in much detail so you know exactly where your money is going.

I’ve always dreamed of what it would be like to record an album like my heroes, on analog tape with hi-fi gear.  I also figured I could never do so without a major label backing me or without winning the lotto.  I happened to mention this to a good friend of mine Goh Nakamura (fellow singer-songwriter & a hi-fi junkie) and he actually convinced me that it would be more than possible.

Goh said something along the lines of “you’re an idiot if you think people wouldn’t want to help you, Big Pony.” So he helped me come up with a reasonable plan and a modest budget.


  • Record 10 songs in 4-5 days
  • Mix for 2-3 days
  • Using Analog Tape
  • Mastering
  • Wow your socks off

The plan is to record with Goh and an engineer in Stinson Beach, California. We have an opportunity to record at an artist retreat/studio where we can also lodge at.  We had to act quickly, so we booked and put a partial deposit down already.

In order to make it work here’s where we need additional help and why we’ve looked to Kickstarter.

  • Studio/Lodge Rental 7 days/nights – $2700
  • Producer – $1000 min (Should be more but Goh is being unreasonable)
  • Engineer (7 days @ $300) – $2100
  • Record to tape – $1035
  • Mixing  $600
  • Studio Musicians – $1000 min
  • Mastering – $1000
  • Graphic Design – $500 min
  • CD Replication (1000 CDs) – $923 min (For standard sleeve packaging)
  • Sandwiches – ?
  • Kickstarter Fees – $1100 min
  • T̶r̶a̶v̶e̶l̶ ̶f̶o̶r̶ ̶B̶o̶b̶b̶y̶ – $0 *

*Upon telling my mom about this project she went ahead sent me the funds to purchase a flight from Seoul to San Francisco. So my flight has been covered thanks to mom!

This is a budget drawn up on bare minimum expense and favors.  With any additional funding we would be able to accomplish greater feats of course such as attempting a bigger sound, bringing in additional session players, pay mom back!, additional studio time, vinyl production, marketing, music video(s)! and more…

If you haven’t heard his music yet, here’s a helpful playlist of some of his best work.

It’s always great to see talented artists who have worked hard at their craft succeed so make sure you head over to his Kickstarter and help this album get made. He’s already halfway there but you’ve got another 9 days to help him reach his target.

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