Gain’s producer and director give their thoughts on the almost revolutionary Paradise Lost

Gain  released her first big single since her label merged with MYSTIC89. Many of us were expecting big things as both Gain and Mystic have released some of the most interesting and challenging music and videos of the past few years. Luckily, it did not disappoint. Despite the label change, she continues to work with the fantastic team behind most of her and BEG’s best releases who once again took on the subject of female sexuality in this album after the smash hit Bloom in 2012. This time they examine the topic through the lens of original sin and the story of Eve and the results are outstanding.

I’m excited to write a proper review of the video and album but I want to wait and see what the second music video Apple will add to the story first.

In the meantime, to get us all talking, here are the thoughts the production team have shared on the project through social media.

First up, the director’s thoughts on that water drinking scene courtesy of lyricist Kim Eana (or rather her cat, Bongsamee, who allegedly runs this Twitter account.)

Here’s a quick explanation from director Hwang Soo-ah of the pipe water drinking scene so many people are curious about.

“Water can make humankind. Being people, we will also derive pleasure and even give up on eternal life.”

And secondly, a very thought-provoking Facebook post from producer Cho Young-chul:

When we first thought of Hawwah there were several levels.

Genesis’ Eve and the Eve of Milton’s Paradise Lost is the spiteful woman who deceived God and rejected heaven creating human suffering. In church, women cannot meet God personally face-to-face and must even cover their heads, maybe there’s some kind of reason this?

While feeling pity for this woman, I started imagining…

In Eve’s story, it’s not that humans have passive existence only operating by God’s instruction. Isn’t it that we have meaning of existence by having the free will to choose our own lives?
Wasn’t Eve an amazing woman who rejected the heaven told to her by others and carved out her own life? Was the snake not a real snake but a symbol of her own inner raw desire? Wasn’t Eve a woman so tempting she shook God’s son Adam?

We wanted to tell a brand new story of Eve.

We wanted to see an Eve expressed by Gain.

This is definitely one of, if not the, best releases of the year so far. But the real question is: what does it all mean? Let us know your thoughts and we’ll bring you our full analysis in a few days once the next video is released.

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  • Z. Konno

    I have so many thoughts in my head on what this could mean, but I think any examination has to wait until we see the “Apple”, MV, right? Like, there seems to be a story and I think “Apple” will give us some answers into this “Eve” that Ga-in is portraying. As a side-note: I never took Ga-in as a religious person, so I wonder if there is some criticizing religion too?

    • Lukas Gessner

      That’s an angle that I wish they’d tackled a bit more explicitly. Not anti-religion, necessarily, but anti-authority. Christianity definitely influences social life in Korea to some extent, but it’s the broader, unquestioning acceptance of social authority–of conformity and unwilling collectivism and their numerous sources–that do so much to make life in Korea more difficult for anyone who isn’t a straight, Korean male. And I do love Ga-in for being the imbodiment of that will against oppression.

      • Pil19

        mmm but Koreans have always being like that, their culture is Sexist and it is not because of Christianity. The woman has to do house chores, give birth to children and then take care of them – she has to please her husband in everything, as he is the one who has the authority, works and brings money to the house. Their culture is very conservative and so does Christianity. And that’s why it is not accepted things like homosexuality, single women with children, or accepting foreign people into their society. Even Ga In had to change some dance moves of this song, the spreading of the legs for example, in order to perform it live… which is a pity.

    • Catherine

      Even though the MV is obviously about the story of Eve, I think Ga-in is actually criticizing religion when she says: “They’re making up a story so they can control you and me.”

      I think she means that the people who wrote the myth of Adam and Eve had the intention to control women by making Eve succumbs to the temptation, implying that women should be ashamed of their sexuality and that women’ desire is immoral. That temptation is evil and that women are not entitled to experience desire, pleasure and so on and so forth.

      When Ga-in says this line in the MV, she stops dancing and stares at the camera (i.e. the viewers). I believe she’s saying that religion should not dictate a women’s entitlement to her sexually. And that can also apply to men as well.

      Maybe I’m wrong, but considering Ga-in’s past release about women’s sexuality in Bloom, I don’t think I’m reading too far.

      Overall, Ga-in surpassed herself in this comeback. Everything about it is perfect, I’m literally obsessed by her comeback (and I’m not even a huge fan of k-pop!). I think the way Ga-in portrays sexuality in her past releases is how sex should be portrayed in music and art in general.

      Ga-in is an amazing artist.

  • ILostThePlot

    Thanks for the translations. This is a really great approach to the story of Eve. Not that she was tempted, but more that she had an awakening in herself for the greater world and its experiences.

  • sangha

    포기하겠다 means to give up. Please fix your translation

  • Shinnokina

    I’m addicted to this song. It’s my new ringtone. Gain somehow manages to be erotic without being slutty, like most “sexy concept” idols. It’s somehow more sophisticated and done in a beautiful way visually.