BH Discuss - Is Hallyu used too much to promote Korean Culture?

Go on the website of any governmental organisation aimed at promoting Korean tourism or culture and it won’t be long before you come across something to do with Korean pop culture. Whether it’s the ‘Hallyu Today’ tab right in the centre of the Korean Tourism Organisation’s English…

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Dad! Where Are We Going? : Step by Step Guide

Variety shows have always been a top choice for Koreans and fans of Korean culture alike. What other time do we get to view a more human side to our favourite actors, idols and comedians than in a show designed to push them to their very limits both physically and…

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Step by Step Guide: Running Man

Want to get into a variety show but don’t know where to start? Confused by all the in-jokes and want to know more about each of the characters and their backgrounds? Here at Beyond Hallyu we are here to help! From now on we will be giving you…

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