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"Kiss without a trace": Using adultery to sell... lipstick?

The American cosmetics manufacturer Benefit has taken a unique new approach to advertising one of its biggest bestsellers, Benetint in Korea. Emphasising the tint’s “Kissproof”-ness, a new CF for the product features a married woman going into a lift (or elevator, if you use US English) with a…

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10-year-old Korean boy has the perfect response to homophobic bigotry

Today a teacher who works at an international school in Seoul shared her recent experience while teaching English. She had been using CNN news clips designed for students to teach an young, advanced student and that day it just happened to feature a segment about same-sex marriage. The teacher…

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