Hallyu (Hangul: 한류) (mainly referred to in English as the Korean Wave): a word that is often used to describe the growing presence of South Korean pop culture, particularly its pop music, TV dramas and films, internationally.
Here at Beyond Hallyu we aim to take a closer look at Korean culture and what else Korea has to give. We offer a closer analysis of Korean pop culture. We also look at all the other things Korean culture has to offer including alternative, indie and hip hop music, mainstream and independent film, its increasingly world renowned fashion scene, delicious food and unique and constantly changing language and culture.
As a UK based website, we also try to offer information for our British readers about all the Korea related events and opportunities in London and the rest of the UK.
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